SGP Pools is an online lottery that provides a variety of games and betting options. As part of the World Lottery Association, it adheres to stringent standards while encouraging responsible gambling through 24/7 customer support and safe deposit and withdrawal options. No matter your goals – from trying for the jackpot win or just playing for fun – SGP Pools is an ideal place for gaming!
Singapore Pools’ most recent financial year saw its turnover surge to $12.2 billion, representing a 7% year-on-year growth and predominantly driven by an increase in sports betting turnover. This achievement marks five consecutive years of steady growth for Singapore Pools as they operate one of only the few regulated lottery and sports betting operators globally.
Physical gaming typically lacks meaningful analytics on player engagement with products and services; online gaming provides access to an abundance of useful data about how players engage with products and services, providing companies with valuable insight that allows for harm reduction measures for those at risk of addiction. Singapore Pools was among the pioneers in using such data in 2024 through their Nudge Model project which sought to better understand players’ behavioral patterns.
Singapore Pools implemented unsupervised learning methods to train transactional data collected from its online customers and group them into dynamic probabilistic cohorts. If any individual player’s spending pattern differs significantly from that of their designated cohort, a nudge message is sent out in order to encourage them to control their spending and remain within that cohort. The Nudge Model has proven its efficacy by convincing players to adopt moderate spending habits.
Singapore Pools plans on using an Oracle cloud observability and management solution in order to advance their RG efforts, with hopes that this cloud platform can minimise risks, provide proper governance of data, reduce overall IT complexity and speedily resolve any issues within minutes rather than hours.
As part of its efforts, the company has expanded its digital adoption by investing in new channels to reach players – such as its website (now supporting multiple languages) and social media platforms such as Facebook and Twitter. Singapore Pools has also expanded their e-commerce capabilities and introduced mobile apps that cater to individual customer preferences, making accessing and enjoying Singapore Pools products easier for people – which in turn helped attract new customers as well as retain existing ones. At Betfair Casino, players are encouraged to gamble responsibly by including Responsible Gambling reminders in all its communications, as well as providing self-control mechanisms like deposit/bet limits and voluntary self-exclusion mechanisms. This has helped drive customer loyalty and revenue growth – while their digital transformation effort allows them to meet increasing customer expectations even during challenging business climates.