Singapore Pools was established in 1968 and has become one of the leading operatorss of lottery and sports betting games. Committed to providing its customers with a safe, trustworthy environment, as well as contributing towards community welfare by supporting numerous charitable and development projects; singapore Pools’ focus on Corporate Social Responsibility speaks of their dedication towards responsible gaming.
Singapore Gaming Company (SGCO) is an integral part of Singapore’s economy. Over the past financial year, its operations generated more than $2 billion in revenues that it directed towards taxes and duties for government uses, with any remaining funds going towards charitable and community development projects – one of the world’s highest contributions from state-owned gaming company operations.
Singapore Pools’ digital transformation initiative to create a secure technology infrastructure and strengthen responsible gaming measures has proven fruitful; their efforts have led to consistent increases in turnover over the years.
Singapore Pools’ online sportsbook boasts multiple features that make it attractive to sports bettors, including live streams of sporting matches, in-play bets feature and the ability to place bets on events in real-time. Furthermore, this mobile-friendly site accepts numerous payment methods and offers free trials so users can experience its platform before committing.
Singapore Pools has achieved remarkable customer satisfaction and market share growth, which has generated a healthy cash flow that allows the company to pursue strategic opportunities over the coming years. Furthermore, despite any slowdown in economic conditions, the company continues to operate at full capacity with an excellent balance sheet.
Its continued success can be attributed to its growing customer base of more than 2,300 outlets islandwide. Their innovative offerings, such as the e-BetSlip App, make betting simpler for customers while their customer support team are available 24/7 to answer any of their inquiries.
The company is also a top employer in Singapore, employing over 1,000 staff at its retail outlets and offices. Committed to creating an environment in which its staff members feel empowered and engaged so that they can offer customers superior service, they strive to ensure each employee feels supported in order to deliver optimal service delivery. Singapore Pools contributes to local industry through partnerships with various suppliers and partners, and plans on growing both its customer base and expanding product offering over time. Additionally, it aims to strengthen its position as a global leader in the gaming industry by expanding into Asia and Europe through strategic acquisitions and partnerships, while capitalizing on its strengths in marketing, operations, IT, social responsibility and innovation.